Business Development

Now is a great time to get more aggressive to expand your market share. ISG has partnered with Google to offer Business Development Services to:

  1. Understand your consumers shopping behavior.
  2. Market to your consumer based on the way they shop.
  3. Track results to increase your return on investment.

Business Development Utilizing Search Engine Marketing:

Our Business Development Services Scope:

STEPS
  1. Create a consumer behavior profile on your target demographic.
  2. Based on this profile, ISG will assess which keywords your consumer is most likely to use.
  3. ISG will then determine how many times these keywords are searched for on Google.
  4. ISG will tell you how much Google will charge each time your consumer clicks on your keyword(s).
  5. ISG will advise on the best marketing budget to generate the maximum number of leads or sales.
  6. Your daily budget divided by the average cost per click will equal qualified, consumer response data.
  7. ISG will generate a very conservative conversion ratio to create your new sales forecast!
    EXECUTE and conduct business!